全文可编辑-Brand KPIs for iced tea Baer Mate in Brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicedtea:BaerMateinBrazil

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonBaerMate’sperformanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

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Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

76%ofBaerMateconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•BaerMate’sbrandingresonatesmorewithMillennials

•BaerMategenerallyappealstomenmorethanwomen

•AmongBaerMateenthusiasts,45%fallunderthehigh-incomecategory

•Consumerswanttheiricedteabrandstohavereliability,authenticity,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?

•BaerMaterankstenthinawarenesswithintheicedteamarket

•ThepopularityratingofBaerMateis31%

•BaerMaterankseighthinconsumption

•Intermsofloyalty,BaerMateisoutsidetheTop1