全文可编辑-Brand KPIs for iced tea ChariTea in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRAND

BrandKPIsforicedtea:ChariTeainGermany

ConsumerInsightsreport

October2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.

ThisreportisbasedonChariTea’sperformanceintheicedteamarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:April-May2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

51%ofChariTeaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•ChariTea’sbrandingresonatesmorewithGenZ

•ChariTeagenerallyappealstomenmorethanwomen

•AmongChariTeaenthusiasts,45%fallunderthehigh-incomecategory

•Consumerswanttheiricedteabrandstohavehighvalue,coolness,andhonesty/trustworthiness

Howdoesthebrandperforminthemarket?•ChariTearanksoutsidetheTop10inawarenesswithintheicedteamarket

•ThepopularityratingofChariTeais25%

•ChariTearanksoutsidetheTop10inconsumption•Intermsofloyalty,ChariTeaisoutsideth