全文可编辑-Brand KPIs for shoes Vagabond in the United Kingdom-外文版培训课件（2025.2）.ppt

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2025-05-27 发布于广东
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全文可编辑-Brand KPIs for shoes Vagabond in the United Kingdom-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforshoes:VagabondintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonVagabond’sperformanceintheshoemarket.Fieldwork:February-March2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

70%ofVagabondownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Vagabond’sbrandingresonatesmorewithGenZ?VagabondranksoutsidetheTop10inawarenesswithintheshoemarket?Vagabondgenerallyappealstowomenmorethanmen?ThepopularityratingofVagabondis13%?AmongVagabondenthusiasts,57%fallunderthe?VagabondranksoutsidetheTop10inownershiphigh-incomecategory?Intermsofloyalty,VagabondisoutsidetheTop10in?Consumerswanttheirshoebrandstohavereliability,theUnitedKingdomauthenticity,andhonesty/trustworthiness?Vagabondhasascoreof