全文可编辑-Brand KPIs for spirits Kahlúa in the United Kingdom-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforspirits:KahlúaintheUnitedKingdomConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonKahlúa’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

80%ofKahlúaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Kahlúa’sbrandingresonatesmorewithGenX?Kahlúagenerallyappealstowomenmorethanmen?KahlúaranksoutsidetheTop10inawarenesswithinthespiritmarket?ThepopularityratingofKahlúais22%?AmongKahlúaenthusiasts,42%fallunderthehigh-incomecategory?KahlúaranksoutsidetheTop10inconsumption?Consumerswanttheirspiritbrandstohave?Intermsofloyalty,KahlúaistenthintheUnitedauthenticity,highvalue,andhonesty/trustworthinessKingdom?Kahlúahasascoreof5%formediabuzz3Sour