全文可编辑-Brand KPIs for spirits JACK DANIEL’S in India-外文版培训课件（2025.2）.pptVIP

CONSUMERBRANDBrandKPIsforspirits:JACKDANIEL’SinIndiaConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonJACKDANIEL’Sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

79%ofJACKDANIEL’SconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??JACKDANIEL’Sbrandingresonatesmorewith?JACKDANIEL’SrankstenthinawarenesswithintheMillennialsspiritmarket?JACKDANIEL’Sgenerallyappealstomenmorethanwomen?ThepopularityratingofJACKDANIEL’Sis49%?JACKDANIEL’Sranksfourthinconsumption?Intermsofloyalty,JACKDANIEL’SisseventhinIndia?JACKDANIEL’Shasascoreof39%formediabuzz?AmongJACKDANIEL’Senthusiasts,48%fallunderthehigh-incomecategory?Consumerswanttheirspiritbrandstohavecoolness,highvalue,andauthen