全文可编辑-Brand KPIs for pet supply online shop zooplus in Germany-外文版培训课件（2025.2）.pptx

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全文可编辑-Brand KPIs for pet supply online shop zooplus in Germany-外文版培训课件（2025.2）.pptx

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BrandKPIsforpetsupplyonlineshops:zooplusinGermanyConsumerInsightsreportDecember2024CONSUMERBRAND

ThereportThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Thisreportisbasedonzooplus’performanceinthepetsupplyonlineshopmarket.IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.MethodologyDesign:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Sample:Internetusers,aged18-64,quotassetongenderandageFieldwork:March-April20242Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024Introduction:studydetailsDiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Howdoesthebrandperforminthemarket?zooplusranksthirdinawarenesswithinthepetsupplyonlineshopmarketThepopularityratingofzooplusis39%zooplusrankssecondinusageIntermsofloyalty,zooplusissecondinGermanyzooplushasascoreof14%formediabuzz3Introduction:keyinsights85%ofzooplususersdisplayloyaltytowardsthebrandWhodoesthebrandappealto?zooplus’brandingresonatesmorewithGenXzooplusgenerallyappealstowomenmorethanmenAmongzooplusenthusiasts,34%fallunderthehigh-incomecategoryConsumerswanttheirpetsupplyonlineshopbrandstohavereliability,highvalue,andfriendlinessSources:StatistaConsumerInsightsGlobal,asofDecember2024

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