全文可编辑-Brand KPIs for soft drinks Blue Sky in the United States-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsoftdrinks:BlueSkyintheUnitedStatesConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBlueSky’sperformanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

57%ofBlueSkyconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??BlueSky’sbrandingresonatesmorewithMillennials?BlueSkygenerallyappealstomenmorethanwomen?BlueSkyranksoutsidetheTop10inawarenesswithinthesoftdrinkmarket?ThepopularityratingofBlueSkyis27%?AmongBlueSkyenthusiasts,61%fallunderthehigh-incomecategory?BlueSkyranksoutsidetheTop10inconsumption?Consumerswanttheirsoftdrinkbrandstohave?Intermsofloyalty,BlueSkyisoutsidetheTop10inauthenticity,highvalue,andhonesty/trustworthinesstheUnitedS