全文可编辑-brand kpis fuer antiviren und sicherheitssoftware emsisoft in deutschland-外文版培训课件（2025.2）-worldreportmarket.pptVIP

CONSUMERBRANDBrandKPIsforantivirussecuritysoftware:EmsisoftinGermanyConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonEmsisoft’sperformanceintheantivirussecuritysoftwaremarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

46%ofEmsisoftusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Emsisoft’sbrandingresonatesmorewithMillennials?Emsisoftgenerallyappealstomenmorethanwomen?EmsisoftranksoutsidetheTop10inawarenesswithintheantivirussecuritysoftwaremarket?ThepopularityratingofEmsisoftis27%?EmsisoftranksoutsidetheTop10inusage?AmongEmsisoftenthusiasts,48%fallunderthehigh-incomecategory?Consumerswanttheirantivirussecuritysoftwarebrandstohavereliability,highvalue,andhonesty/trustworthiness?Intermsofloyalty,EmsisoftisoutsidetheTop10inGermany?Emsisofthas