新视野英语教程（第四版）读写教程2（VR版）思政教案U7思政教案.docxVIP

PAGE6

TextA

TextB

Theme

Advertising

AdvertisingPersuades

Vocabulary

advertising,proof,commercial,mass,respond,fascinating,

attraction,excitement,react,definition,medium,contact,distribute,rural,religious,trademark,workshop,specific,agency,civil,chief,objective,

modest,highly,specialized,profitable

persuade,behavior,agent,variety,repetition,vague,appeal,association,concentrate,slogan,explanation,exaggeration,desirable,impress,consideration,promote,recommend,universal,anxiety,attractive,fundamental,

gently,visual,image,equally,adventure,impression,persuasive,capable,motivate,comforting,concept,protection

Phrasesand

Expressions

leafthrough;amassof;respond/

reactto;inprint;agreatdealof;

shoutout;oneandall;taketheplaceof;stayinbusiness;havea/therightto

concentrateon(doing)sth.;tothatend;playon/upon;thinkof

Grammar

Howtouseaninfinitiveofpurposeplus“onehasonlytodo…”

Howtouseaninfinitiveasthecomplement

(“FocusingonSentenceStructure”)

Writing

1)Howtoreducewordiness(1)(“BasicWritingSkills”)

2)Understandingandwritinghotelads(“PracticalWriting”)

Chinese

Wisdom

1)LearningsomeChineseidiomsaboutproductionqualityandbusinesscredibility

2)Readingthestory“HisSpearAgainstHisShield”anddiscussingtheimportanceofhonestandaccurateadvertising

Unit7SecretsofAdvertising

TeachingFocus

TeachingPlan

单元

主题

SecretsofAdvertising

课时安排

8

教育

教学

目标

(学生)

Tofindtheadvantagesanddisadvantagesofadvertisements.

Toknowhowtoavoidbeingaffectedbyadsinanegativeway.

Tobefamiliarwiththecontextmeaningandtheuseofthosevocabularyofthetwotextslistedintheabovetable.

Tobefamiliarwiththecollocationofthosephrasesandexpressionslistedintheabovetable.

Tobeabletomakesentenceswithreactto,agreatdealof,oneandallandtaketheplaceof.

Tobeabletorewritesentencesaftermodels,using