广告、促销及公共关系.pptx

广告、促销及公共关系;Advertising,

SalesPromotion,and

PublicRelations;Objectives目标;Objectives目标;CaseStudy案例研究;CaseStudy案例研究;Definition定义;Advertising广告;Settingobjectives

确定广告目标;Settingthebudget编制广告预算;Developingtheadvertisingstrategy

设计广告策略;;Developingtheadvertisingstrategy

设计广告策略;;Evaluatingadvertisingcaigns

广告评估;Smallvs.largecompanies

Natureofadvertisingagencies

Advantagesofadvertisingagencies

Departments

Compensation

Changesinagencyservices;AdvertisingtoInternationalMarkets

国际广告决策;Definition

定义;SalesPromotion

促销;SalesPromotion

促销;;Discounts(alsocalledprice-off,