授权经营企业优缺点英语PPT.pptxVIP

Theadvantagesanddisadvantagesofstraightlicensing

Catalogueadvantsgesdisadvantages

Advantages①Fortheinvestors,joingastrengthofthefranchiseenterpriseswhichminghtminimumtheinvestmentrisk.对投资者而言，加盟一家实力雄厚的特许经营企业，可以减小投资风险②Investorscangetthefranchiseenterprisessystemmanagementtraingandguidance.可以得到特许经营企业系统的管理培训和指导③Investorscanenjoythefranchiseenterpriseslargescaleadvertisingandotherpromotionalactivies.可以享受特许经营企业大规模的广告宣传等各种促销活动④Franishenterprisesfocusoncentralizedpurchase、reducecostsandensuresupply.特许经营企业集中进货，降低成本，保证货源

Disadvantages①Thereisnoindependentrighttooperate,subjecttothefranchisee,sothatitsgrowthislimited.经营方式上没有自主权，受制于特许人，使其增长受限制②Payexpensivefranchisefees.支付昂贵的特许经营费③Mustacceptthefranchiseenterpriseunifiedsupplyprice.必须接受特许经营企业统一的供货价格④Onceafranchisebusinessarisedproblemsthatwillinvoleallenterprises.一个特许经营加盟企业出现问题，会连累所有企业

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