《创新高职英语 基础教程 综合 学生用》电子教案_创新高职英语 基础教程 综合 学生用书2（第三版）教案U7.docx

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创新高职英语基础教程综合

修订版学生用书2教案

课程名称：_____________________

任课教师：_____________________

学院：_____________________

专业：_____________________

班级：_____________________

二〇二三年十一月

U-7No.01

AcademicYear

Term

Week

Duration

2periods,90minutes

Unit

Unit7

Overview

Unittopic:Marketing

Skillfocus:Integratedskills

Teacher:

Targetstudents:Ages18-20;Grade:1

Classsize:

TeachingTasks

Warm-up

ReadingA:DefiningMarketing

Objectives

Knowledge

Skill

Value

vocabularyabout

marketingtactics,purpose,plans,etc.;

DeveloptheskillofreadingforgistandspecificinformationinTextA;

Word-attackskills.

Behonest.

FocusandDifficulties

Focus:Vocabularylearningandpractice；

Reviewandapplystrategiesforreading:scanning,skimming,word-attacking.

Difficulty:Definetheconceptmarketingproperly.

Activities

QAPresentation/SharingAutonomouslearning

DiscussionBrain-stormingLectureGroupwork

TeachingMaterial

Textbook:VocationalEnglishStudent’sBook

Reference:VocationalEnglishTeacher’sBook;Self-accessLearningBook

Onlinereferences:

8EasyRulestoWriteProductDescriptionsThatSell()

MarketingDefinition()

StageTimings

ContentCoverageandInstructions

Warm-up1

15ms

Step1WelcomeSstotheclass;

Step2Bridge-in:

1)TellastorytostimulateSs’predictionaboutthetopicorcontent,arousingtheirinterestinginthisUnitlearning.

AStoryofHighBrewCoffee

Ontheirwebsite,HighBrewCoffee?tellsthestoryoffounder,DaveSmith.Smithgottheideatosellcoldbrewcoffeeduringasix-monthraftingtripthroughtheCaribbean.Duringtheadventure,Smithandhiswifemanagedtostayalertbydrinkingbold,coldbrewcoffee,packedwithcaffeine.

TheHighBrewWebsitenotes,“AtHighBrew,webelievethatgreatcoffeecanhelpyounavigateanythingthedaythrowsyourway.”

Here,readingHighBrew’soriginstory