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KeystotheTasks
Task1
1.gettothebusiness2.toattractcompetitors’customers
3.Can’tweachieve4.itisdevelopedto
5.Keepinmind6.butalsocanbeusedfor
7.asimpleprinciple8.thebestchoice
9.fitsyouradvertisinggoals10.workout
Task2
1.F2.F3.T4.F5.T
Task5
1.inthepastseveralmonths2.amongsomanycompetitors.
3.havebeentiredof4.taxis,busesandcars.
5.nolongerbelieve6.inpublicappearances
7.highlypaid8.increasinglyinvideogames
9.wearourclothes10.mediaentertainmentenvironmentinexpensively
Task6
1.Theywanttomarkettop-gradegarments.
2.Theirsaleswerenotontheriseinthepastfewmonths.
3.TraditionalTVcommercials,movingcommercials,advertisingusingcelebrities,andproductplacement.
4.Itspendslessandcan’tbeeditedout.Besidesitcanreachconsumersoverandoveragainwithoutextracharges.
5.Theydon’thaveenoughmoney.
Task9
1.B2.C3.A4.C5.A
Task10
1.Onereasonisthatfamilieshavemoredisposablemoney.Anotheroneisthatparentsfeelguiltybecausetheyaretoobusytobewiththeirchildrensotheysubstitutematerialgoodsfortimespentwiththeirkids.
2.Pesterpowerreferstochildrensabilitytonagtheirparentsintopurchasingitemstheymaynotbuyifthekidsdon’tnag.
3.Usingresearchthatanalyzeschildren’sbehavior,fantasylives,artwork,eventheirdreams,companiesareabletothinkoutsophisticatedmarketingstrategiestoreachyoungpeople.
4.Marketersplanttheseedsofbrandrecognitioninveryyoungchildren,inthehopesthattheseedswillgrowintolifetimerelationships.
5.Theideaof“buzzmarketing”istofindthecoolestkidsinacommunityandhavethemuseorwearyourproductinordertocreateabuzzaroundit.
Task11
1.arewillingto2.compensation
3.autonomy4.buyingdecisio
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