“双循环”新发展格局下我国健身休闲产业SCP范式分析及路径选择.pdfVIP

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“双循环”新发展格局下我国健身休闲产业SCP范式分析及路径选择

SCPParadigmAnalysisandPathSelectionofChinasFitnessandLeisure

IndustryundertheNewDevelopmentPatternof“DualCirculation

张元悦，蔡建光

ZhangYuanyue,CaiJianguang

摘要：随着我国经济结构的调整，加快形成“以国内大循环为主体、国内国际双循环相互促进的新发展格

局”成为推动我国健身休闲产业发展的必然选择。运用现代产业经济学的SCP范式对我国现阶段健身休

闲产业的市场结构、市场行为和市场绩效进行分析，发现当前我国健身休闲产业存在的问题主要有：①产

业规模小，市场集中度较低；②产品同质化严重，有效供给不足；③人才稀缺，创新研发能力薄弱；④营销定

位不准确，处于低端“内外循环”层次。在新发展格局下，我国健身休闲产业要实现高质量发展，必须立足

产业建议：①以扩大市场内需潜力为核心，激发本土企业科技创新活力；②以产业结构优化升级为重点，增

强健身休闲产业链集群效应；③以高水平的对外开放为契机，提升健身休闲品牌国际影响力。健身休闲产

业在未来的发展过程中既要优化国内产业链条，又要构筑安全稳定的国际产业链，从而在新发展格局中更

好地实现健身休闲产业高质量发展。

关键词：“双循环”新发展格局；健身休闲产业；SCP范式；路径选择

Abstract:WiththeadjustmentofChinaseconomicstructure,acceleratingthe“newdevelopmentparadigm

featuringdualcirculation,inwhichdomesticandoverseasmarketsreinforceeachother,withthedomesticmarket

asthemainstayistheinevitablechoicetopromotethedevelopmentofChinasfitnessandleisureindustry.Using

theSCPparadigmofmodernindustrialeconomics,thispaperanalyzedthemarketstructure,marketbehaviorand

marketperformanceofthecurrentfitnessandleisureindustry,andfoundthattheproblemsincludesmallindustry

scaleandlowmarketconcentration,seriousproducthomogeneityandinsufficienteffectivesupply,etc.Underthe

newdevelopmentpattern,inordertoachievehigh-qualitydevelopmentofChinasfitnessandleisureindustry,we

mustbaseourselvesonthedomesticcycle,adheretotheproblemorientation,seizetheopportunity,forgealong

boardinthepro