旅文中游化国25课件.pptxVIP

旅游文化中国北国风光，千里冰封，万里雪飘，望长城内外，惟余莽莽文化ChineseTourismCulture主讲人：范平

美丽中国——旅游与文化的双向奔赴BeautifulChina:ATwo-WayJourneyofTourismandCulture主讲人：范平

读万卷书，行万里路。最好的风景在路上现代社会，旅游已成为人们美好生活的刚性需求，在饱览秀美山河、感受灿烂文化魅力的旅途中，能有力提升人们的获得感、成就感和幸福感游旅“Readtenthousandbooks,traveltenthousandmiles”.Thebestsceneryisdefinitelyontheroad.Enteringmodernsociety,tourismhasbecomearigiddemandforpeopletoliveabetterlife.Onthejourneyofenjoyingbeautifulmountainsandriversandexperiencingsplendidculturalcharm,itcaneffectivelyenhancepeoplessenseofachievement,achievement,andhappiness.

越来越多的国家和地区将旅游业作为主导产业、支柱产业、先导产业，放在优先发展的位置，为旅游业营造着优质发展环境旅游是促进经济发展、经济结构优化的重要推动力Tourismisalsoanimportantdrivingforceforpromotingeconomicdevelopmentandoptimizingeconomicstructure.Moreandmorecountriesandregionsareprioritizingthedevelopmentoftourismasaleading,pillar,andleadingindustry,creatingahigh-qualitydevelopmentenvironmentforthetourismindustry

“一带一路”旅游合作、亚洲旅游促进计划等向纵深发展，旅游在讲好中国故事、展示“美丽中国”形象、促进人文交流方面发挥着重要作用。美的享受，精神的慰藉，文化的体验，才是旅游最根本的目的和追求。旅游是加强对外交流合作的重要渠道ThetheBeltandRoadtourismcooperationandtheAsianTourismPromotionPlanaredevelopingindepth.TourismplaysanimportantroleintellingChinesestories,displayingtheimageofbeautifulChinaandpromotingpeopletopeopleandculturalexchanges.Theenjoymentofbeauty,spiritualcomfort,andculturalexperiencearethefundamentalgoalsandpursuitsoftourism.

旅游，本质上是一种文化审美活动从文化、审美角度探讨其内涵，才能真正抓住这一概念本质游旅Tourism,inessence,isaculturalandaestheticactivityOnlybyexploringtheconnotationoftourismfromaculturalandaestheticperspectivecanwetrulygrasptheessenceoftheconceptoftourism

念概旅游文化是旅游者、旅游资源和旅游媒介间相互碰撞、作用而产生的各种物质财富和精神财富以及各种文化现象的总和是旅游者在旅途中所感受到的包括物质、行为及精神文化在内的三个层面的内容Tourismcultureisthesumofvariousmaterialandspiritualwealth,aswellasvariousculturalphenomena,generatedbythecollisionandinteractionbetweentourists,tourismresources,and