新疆2025自考[市场营销]英语二考前冲刺练习题.docxVIP

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新疆2025自考[市场营销]英语（二）考前冲刺练习题

一、选择题（共10题，每题1分）

1.Whatistheprimarygoalofmarketsegmentationinmarketing?

A.Toincreaseproductionefficiency

B.Toidentifytargetcustomerswithspecificneeds

C.Toreduceadvertisingcosts

D.Toeliminatecompetition

2.Whichofthefollowingisakeycharacteristicofpermissionmarketing?

A.Unsolicitedemailcampaigns

B.Targetedadsbasedonuserpreferences

C.Mandatorysubscriptionfees

D.Traditionalmassmediaadvertising

3.The4Psmarketingmixdoesnotincludewhichoftheseelements?

A.Product

B.Price

C.People

D.Place

4.WhatdoesBRANDEquityreferto?

A.Thecostofbrandpromotion

B.Thefinancialvalueofabrand

C.Theemotionalconnectionbetweenconsumersandabrand

D.Thenumberofbrandambassadors

5.WhichmarketingstrategyismosteffectiveforpromotinglocalXinjiangproductsonline?

A.Generalsocialmediaposts

B.InfluencercollaborationswithXinjiangcelebrities

C.Offlinebillboardsonly

D.Governmentsubsidieswithoutmarketingefforts

6.Digitalmarketingreliesheavilyonwhichtechnology?

A.Radiowaves

B.Internetconnectivity

C.Televisionsignals

D.Printpresses

7.Whatiscustomerrelationshipmanagement(CRM)primarilydesignedtodo?

A.Increaseinventorylevels

B.Managecustomerinteractionsanddata

C.Reducelaborcosts

D.Eliminatemarketingdepartments

8.Whichoftheseisanexampleofpublicrelations(PR)?

A.TVcommercials

B.Newsreleasesaboutacompany’sachievements

C.Productdiscounts

D.Billboards

9.TheAIDAmodeldescribesthestagesofconsumerdecision-making.Whichstagecomeslast?

A.Attention

B.Interest

C.Desire

D.Action

10.Whatisguerillamarketing?

A.High-budgetTVadvertising

B.Creative,low-costtacticstosurpriseconsumers

C.Long-termbrandcampaigns

D.Sponsorshipsofsportsevents

二、填空题（共10题，每题1分）

1.Theprocessofresearchingandunderstandingcustomerneedsiscalled________.

2.Amarketingstrategythatfocuses