四川2025自考[市场营销]英语二模拟题及答案.docxVIP

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四川2025自考[市场营销]英语（二）模拟题及答案

第一部分：选择题（共20题，每题1分，计20分）

注：请选择最佳答案。

1.WhatistheprimarygoalofmarketingresearchintheSichuantourismindustry?

A.Tomaximizetouristrevenue

B.Toidentifyconsumerpreferencesforlocalcuisine

C.Toanalyzecompetitorspricingstrategies

D.Toevaluategovernmenttourismpolicies

2.WhichmarketingmodelismostsuitableforpromotingSichuansspicyfoodcultureinternationally?

A.Traditionaladvertising

B.Digitalmarketing

C.Publicrelations

D.Eventmarketing

3.HowdoestheconceptofguanxiinfluencebusinessrelationshipsinSichuansmarketingpractices?

A.Itencouragesaggressivecompetition

B.Itemphasizeslong-termtrustandloyalty

C.Itfocusesonshort-termprofitgains

D.Itdiscouragescustomerfeedback

4.WhatisthekeyfeatureofaSWOTanalysisinSichuanssmallandmedium-sizedenterprises(SMEs)?

A.Detailedfinancialdata

B.Externalandinternalmarketfactors

C.Consumerdemographictrends

D.Governmentsubsidies

5.WhichmarketingstrategyismosteffectiveforpromotingSichuansruraltourism?

A.Massmediaadvertising

B.Influencermarketing

C.Word-of-mouthpromotion

D.Socialmediacampaigns

6.Whatdoes4Pstandforinmarketing?

A.Product,Price,Place,Promotion

B.Profit,Promotion,Placement,Policy

C.Product,Price,Placement,Policy

D.Product,Promotion,Price,Profit

7.HowdoestheCOVID-19pandemicimpactSichuanse-commercemarketing?

A.Increasesinonlineshopping

B.Declineindigitalmarketingbudgets

C.Reducedcustomerengagement

D.Higherlogisticscosts

8.Whatisthemainpurposeofamarketingbudget?

A.Tominimizeexpenses

B.Tomaximizesales

C.Toallocatefinancialresourcesefficiently

D.Toreducecompetition

9.Whichmarketingtheoryemphasizescustomersatisfactionasakeysuccessfactor?

A.Marketingmixtheory

B.Relationshipmarketing

C.Marketsegmentationtheory

D.Productlifecycletheory

10.HowdoesSichuansuniqueculturalheritage