CFX 2025 年报告:循环时尚增长,但仍未达到规模 CFX 2025 report--circular fashion growing but still not at scale-PDF.docxVIP
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Photoby
Photoby
Kearneyalum
TheKearney
CFX2025report:
circularfashiongrowingbutstillnotatscale
KEARNEY
Withsustainabilitycontinuingtogrowinimportanceasaglobalbusinesspriority,thefiftheditionofKearney’sCircularFashion
Index(CFX2025)tracksanewstageintheindustry’sjourneytowardcircularity.
Sinceitslaunchin2020,theCFXhasexpanded
inscaleanddepth.CFX2025offersourmost
comprehensiveanddata-richperspectiveyet,
covering246brandsacross18countriesandfivecoreproductcategories—fashion,sports,outdoor,
underwearandlingerie,andfootwear(seefigure1).
Thisenlargedscopereflectsboththegrowing
relevanceofcircularityandtheincreasingdiversity
ofbrandstrategiesacrossregionsandsegments.
ItalsostrengthensthediagnosticvalueoftheIndex,
enablingsharperbenchmarkinganddeeperinsightsintobestpracticesandstructuralgaps.Oneofthe
CFX’sgreateststrengthsliesinitsabilitytosurface
cross-categoryandcross-regionalpatterns.By
applyingaconsistentmethodologyacrossabroad
andvariedsample,itrevealswherecircularinnovationisadvancing—andwhereprogressstilllags.
Oneofthe
CFX’sgreateststrengthsliesinitsabilitytosurfacecross-categoryandcross-regionalpatterns.
Figure1
Wehaveexpandedour
scopebynearly5percentoverlastyeartoincludeatotalof246globalbrands
PanelcompositionoftheCFX2025
246
246
Fashionbrands
underwear/lingerie,
sports,outdoor,
footwear)
4
Segments
(Luxury,premium/
a?ordableluxury,
massmarket,
fastfashion)
5
Categories
(Fashion,
18
Countries
+11
Source:Kearneyanalysis
TheKearneyCFX2025report:circularfashiongrowingbutstillnotatscale1
TheKearneyCFX2025report:circularfashiongrowingbutstillnotatscale2
Figure2
WedevelopedtheCircularFashionIndex(CFX)toassessbrands’effortsandclaimstoextendthelifecycleofclothingandmaterialsandpromotecircularity
Basedonpub
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