霸王茶姬店门店运营管理优化策略.docxVIP

霸王茶姬店门店运营管理优化策略研究——以安徽地区门店为例

摘要：随着茶饮市场的蓬勃发展，新中式茶饮品牌竞争愈发激烈。霸王茶姬作为新中式国风茶饮的代表品牌之一，在安徽地区已开设多家门店，但在运营管理方面面临着诸多挑战。本文基于连锁经营管理理论，对霸王茶姬安徽地区门店的运营管理进行深入研究。通过对其行业发展现状及趋势的分析，结合安徽地区门店的概况、经营环境以及运营管理现状调查，发现存在顾客满意度有待提升、成本控制与效率不足、供应链管理存在缺陷以及数字化转型缓慢等问题。针对这些问题，提出了包括提升顾客满意度、优化成本控制与提高效率、完善供应链管理以及加速数字化转型等一系列优化策略。旨在提升霸王茶姬安徽地区门店的运营管理水平，增强其市场竞争力，同时也为茶饮行业其他品牌的运营管理提供一定的参考借鉴。

关键词：霸王茶姬；门店运营管理；安徽地区；连锁经营；优化策略

Researchonoptimizationstrategyofstoreoperationandmanagement

ofBaijiaJiStore——TakingAnhuistoresasanexample

Abstract:Withthevigorousdevelopmentoftheteabeveragemarket,thecompetitionamongnewChinese-styleteabeveragebrandshasbecomeincreasinglyfierce.AsoneoftherepresentativebrandsofnewChinese-stylenationalfashionteabeverages,ChaguanheyuanhasopenedmanystoresinAnhuiregion.However,itfacesmanychallengesinoperationandmanagement.Basedonthetheoryofchainoperationmanagement,thispaperconductsanin-depthstudyontheoperationandmanagementofChaguanheyuansstoresinAnhuiregion.Throughtheanalysisofitsindustrydevelopmentstatusandtrend,combinedwiththegeneralsituation,businessenvironmentofthestoresinAnhuiregionandtheinvestigationofoperationmanagementstatus,itisfoundthatthereareproblemssuchastheneedtoimprovecustomersatisfaction,insufficientcostcontrolandefficiency,defectsinsupplychainmanagement,andslowdigitaltransformation.Inresponsetotheseproblems,aseriesofoptimizationstrategiesareproposed,includingimprovingcustomersatisfaction,optimizingcostcontrolandefficiency,perfectingsupplychainmanagement,andacceleratingdigitaltransformation.TheaimistoimprovetheoperationandmanagementlevelofChaguanheyuansstoresinAnhuiregion,enhanceitsmarketcompetitiveness,andalsoprovidesomereferencefortheoperationandmanagementofotherbrandsintheteabeverageindustry.

Keywords:Chaguanheyuan;StoreOperationandManagement;AnhuiRegion;