国际商务第7周：服务类型与出口策略分析.pdfVIP

IBUS6008

Week7

Servicesandonlineexporting

Agenda

›Typesofservices

›Whyservicesare/canbedifferent

›Optionsfordeliveringservicesacrossborders

›Internetsa:thebestwayofexporting?

›Howtogetonlineexportingright?

Thinkaboutthecaseexampwehaveused:

›Aromababy:naturalbabyskincareproducts

›UniversalRocks:artificialrocks

›Sleek:cosmetics

›Ronstan:marineandarchitecturalproducts

›Fosters,BRLHardy:alcoholicbeverages

第7周

服务和出口

议程

服务类型为什么服务会有所不同

服务的选项互联网销售：最佳出口方式？如

何获得导出权限？

想想我们使用过的案例：

››

UniversalRocks：人造岩石›Sleek：化妆

品›Ronstan：海洋和建筑产品›Fosters、

‘Traditional’exporting:manufacturedproducts

›e.g.JohansonandWiedersheim-Paul1975studied

fourmanufacturingcompanies:

AtlasCopco:industrialequipment

Facit:mechanicalcalculator