2025年大学《阿尔巴尼亚语》专业题库—— 阿尔巴尼亚语商业广告策划.docxVIP

2025年大学《阿尔巴尼亚语》专业题库——阿尔巴尼亚语商业广告策划

考试时间：______分钟总分：______分姓名：______

一、选择题

1.在阿尔巴尼亚语广告中，使用“Sh?ndet?siajon??sht??mimiyn?imadh!”（我们的健康是我们的最大财富！）这样的口号，主要强调了哪个营销理念？

a)Nj?siadheP?rzgjedhja(UnityandChoice-指产品系列)

b)?mimiimir?vs.Mir?siaemir?(GoodPricevs.GoodQuality)

c)SiguriadheKujtesia(SafetyandUniqueness-指产品特性独特安全)

d)P?rkushtimidhemir?njohja(LoyaltyandGratitude)

2.brendastrategjis?s?marketingut,prap?rgjegj?siap?rp?rgjigjenndajklient?vedheproblemavet?tyre?sht?elidhurmek?t?departament:

a)MenaxhimiiShtetit(StateManagement)

b)MenaxhimiiSht?pive(HomeManagement)

c)MenaxhimiiMarketingut(MarketingManagement)

d)MenaxhimiiP?rdoruesve(UserManagement)

3.Nj?termalbanaisq?p?rkthenm?mir?konceptineBrandStorytellingn?kontekstinekomerciant?ve?sht?:

a)KujtesiaeMark?s(BrandMemory)

b)HistoriaeP?rgjithshme(GeneralHistory)

c)DitaeBrandit(BrandDay)

d)FjalaeBrandit(BrandWord)

4.kursynohetnj?audienc?q?kamund?siekonomiket?mir?,pornukkamjaft?koh?,p?rdorimiimedievet?shpejt?dheip?rdorimitt?thjesht??sht?nj?strategjiemir?p?r:

a)RadiodheTelevizioni(RadioandTelevision)

b)InternetidheSocialMedia(InternetandSocialMedia)

c)Let?rsiadheKalendar?t(LiteratureandCalendars)

d)PostaridheReklamatebrendshme(MailandIn-houseAds)

5.Nj?karakteristik?kryesoreereklam?ss?sh?rbimeven?Shqip?ri?sht?:

a)Fokusimiimadhn??miminelart?

b)P?rdorimiishum?element?vevizual?t?ndrysh?m

c)Nj?komunikimithjesht?dheidrejt?p?rdrejt?mefokusn?avantazheteofrueshme

d)P?rdorimiigjuh?sfushoredhedialektit

二、FushimiiHap?sir?s

1.Reklamaq?p?rdorfiguratnjer?zoreq?mundt?identifikohenngapublikudheq?tregojn?p?rdorimineproduktit?sht?nj?shembulli___________.

2.Nj?aktorinjohurshqiptarq?kamarr?nj?roln?nj?kampanj?