洛阳旅游电子商务发展现状的研究报告.docVIP

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摘要

随着互联网的日益普及，社会经济高速开展，电子商务的开展也日益兴旺起来。互联网的实时性、关联性、丰富性为旅游业的开展注入了新的活力。但是电子商务应用于旅游行业是机遇，又是挑战，它推动了旅游业的开展，也使得旅游行业面临很多问题。

首先，本论文设计将基于市场调研，采用资料分析法、观察法、访问法、实验法、swot分析法等方法分析XX市电子商务的开展现状，包括市场潜力、市场份额、品牌形象，销售分析、营销趋势。其次，将XX市的旅游业与电子商务二者严密结合起来分析其现状并提出相应解决措施，到达使旅游企业减少经营本钱的投入，摆脱传统经营模式的束缚，满足旅游者的个性化要求，进一步完善旅游企业的效劳形式，促进XX市旅游电子商务的快速开展的目的。

关键词：；旅游；电子商务

Abstract

WiththeincreasingpopularityoftheInternetandtherapiddevelopmentofsocialeconomy,thedevelopmentofe-merceisalsoincreasinglyprosperous.Thefeaturesoftimeliness,relevanceandrichnessoftheInternethaveinjectednewvitalityintotourismindustry.Theapplicationofe-merceinthetourismindustryisnotonlyanopportunity,butalsoachallenge.Ithaspromotedthedevelopmentoftourism,butalsomadethetourismindustryfacemanyproblems.

Firstofall,thedesignofthispaperwillbebasedonmarketresearch,usingdataanalysis,observation,access,experimental,swotanalysisandothermethodstoanalyzethedevelopmentofe-merceinLuoyangCity,includingmarketpotential,marketshare,brandimage,salesanalysisandmarketingtrends.Secondly,thispaperwillmakethetourismindustryande-merceinLuoyangCityasonetoanalyzethestatusquoandputforwardthecorrespondingmeasurestoachievethetourismenterprisestoreduceoperatingcosts,getridofthetraditionalbusinessmodeloftheshacklestomeettheindividualneedsoftouristsandfurtherimprovethetourismbusinessservicesintheformoftourisminLuoyangCitytopromotetherapiddevelopmentofLuoyang’stourismindustry.

Keywords:Luoyang;