国际营销英语题库及答案.docVIP

国际营销英语题库及答案

一、单项选择题（总共10题，每题2分）

1.WhichofthefollowingisNOTapartofthemarketingmix?

A.Product

B.Price

C.Place

D.People

答案：D

2.Ininternationalmarketing,whatisthetermfortheprocessofadaptingaproducttomeettheneedsofforeignmarkets?

A.Standardization

B.Localization

C.Globalization

D.Customization

答案：B

3.WhichcountryisknownastheLandoftheRisingSun?

A.China

B.Japan

C.SouthKorea

D.Thailand

答案：B

4.Whatistheprimarygoalofmarketsegmentationininternationalmarketing?

A.Toincreasethenumberofproducts

B.Totargetalargermarket

C.Toidentifyandtargetspecificmarketsegments

D.Toreduceproductioncosts

答案：C

5.Whichofthefollowingisanon-economicfactorthatcaninfluenceinternationalmarketing?

A.Interestrates

B.Culturalnorms

C.Inflationrates

D.Exchangerates

答案：B

6.Whatisthetermforthestrategyofenteringaforeignmarketbyestablishingasubsidiaryorbranch?

A.Licensing

B.Franchising

C.DirectInvestment

D.Exporting

答案：C

7.Whichinternationalmarketingtermreferstotheprocessofpromotingproductsinforeignmarketsthroughadvertisingandotherpromotionalactivities?

A.Distribution

B.Marketing

C.Promotion

D.Pricing

答案：C

8.Whatisthetermfortheprocessofsettingpricesforproductsindifferentcountries,takingintoaccountvariousfactorssuchascosts,competition,andconsumerpurchasingpower?

A.Pricing

B.Costing

C.Valuation

D.Cost-pluspricing

答案：A

9.Whichofthefollowingisamajorchallengeininternationalmarketing?

A.Limitedmarketsize

B.Hightransportationcosts

C.Lackofgovernmentsupport

D.Alloftheabove

答案：D

10.Whatisthetermforthelegaldocumentthatgrantsacompanytheexclusiverighttouseaparticularbrandnameortrademarkinaspecificcountry?

A.Patent

B.Copyright

C.Trademark

D.License

答案：C

二、多项选择题（总共10题，每题2分）

1.Whichofthefollowingareelementsofthemarketingmix?

A.Product

B.Price

C.Place

D.Promotion

答案：A,B