2025-03-16-品牌价值-最有价值和最强大的保险品牌100强的2025年度报告（英）_32页_3mb.docxVIP

2025Insurance100

2025

TheannualreportonthemostvaluableandstrongestInsurancebrands

Theworld

Theworldsleadingbrandvaluationconsultancy

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About

BrandFinance

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimofbridgingthegapbetweenmarketingandfinance.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthe

financialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperienceacrossawiderangeofdisciplines

tobrandstrategyandvisualidentity,

frommarketingandmarketresearch,

totaxandaccounting.

ontechnical

ontechnicalcredibility

BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isof?ciallyapprovedbytheMarketingAccountabilityStandardsBoard.

Contents

Foreword 5

DavidHaigh,ChairmanCEO,BrandFinance

SectorOverview 6

ValuationAnalysis 8

MostValuableBrand:PingAnInsurance 10

FastestGrowingBrandValue: 11

Nissay/NipponLifeInsurance

BrandtoWatch:Allianz 12

BrandStrengthAnalysis 13

SustainabilityAnalysis 16

BrandSpotlight 18

Aviva 20

PhoebeBarter,GroupBrandDirector

BrandValueRanking(USDm) 22

Methodology 24

OurServices 30

?2025Allrightsreserved.BrandFinancePlc.

BrandFinanceInsurance1002025 /insurance3

Theglobalinsuranceindustryexpands:Top100brandsgrow9%in2025,poweredbystrong