2020-2024基于供应链视角的企业营运资金管理研究——以美邦服饰为例word9页7791字数.docx

基于供应链视角的企业营运资金管理研究

——以美邦服饰为例

（2020-2024）

摘要

在服装行业竞争加剧与消费需求快速迭代的背景下，供应链协同已成为企业优化营运资金管理的核心抓手。本文以美邦服饰为研究对象，聚焦2020-2024年期间，从供应链视角探究其营运资金管理的实践与问题。作为采用“虚拟经营”模式的代表性企业，美邦服饰的供应链涵盖上游代工厂、下游加盟商及物流服务商等多元主体，其营运资金管理与供应链各环节深度绑定。研究发现，该企业存在存货周转效率不足、应收账款回收滞后、供应链上下游协同不畅等问题，根源在于需求预判与市场变化脱节、供应链信息共享不充分、上下游议价与管控能力失衡。本文结合行业特征，从供应链协同视角提出优化建议，包括构建数字化信息共享平台、强化产销精准对接、深化上下游战略合作等，为服装企业提升营运资金管理效率、增强供应链韧性提供参考。

关键词：供应链协同；营运资金管理；服装企业

Abstract

Againstthebackdropofintensifiedcompetitionintheapparelindustryandrapiditerationofconsumerdemand,supplychaincollaborationhasbecomeacorestartingpointforenterprisestooptimizeworkingcapitalmanagement.ThispapertakesMetersbonweastheresearchobject,focusingontheperiod2020-2024,toexplorethepracticeandproblemsofitsworkingcapitalmanagementfromasupplychainperspective.Asarepresentativeenterpriseadoptingthevirtualoperationmodel,MetersbonwessupplychaincoversmultiplesubjectssuchasupstreamOEMs,downstreamfranchiseesandlogisticsserviceproviders,anditsworkingcapitalmanagementisdeeplyboundtoalllinksofthesupplychain.Thestudyfindsthattheenterprisehasproblemssuchasinsufficientinventoryturnoverefficiency,delayedaccountsreceivablerecovery,andpoorcollaborationbetweenupstreamanddownstreamofthesupplychain.Therootcauseslieinthedisconnectionbetweendemandforecastingandmarketchanges,insufficientinformationsharinginthesupplychain,andunbalancedbargainingpowerandcontrolcapabilitiesbetweenupstreamanddownstream.Combinedwithindustrycharacteristics,thispaperputsforwardoptimizationsuggestionsfromtheperspectiveofsupplychaincollaboration,includingbuildingadigitalinformationsharingplatform,strengtheningaccurateconnectionbetweenproductionandsales,anddeepeningstrategiccooperationbetweenupstreamanddownstream,soastoprovidereferenceforapparelenterprisestoimprovetheefficiencyofworkingcapitalmanagementandenhancesupplychainresilience.

Keywords：Supplychaincollaboration;Workingcapitalmanagement;Apparelenterprises

目录

TOC\o1-3\h\z\u基于供应链视角的企业营运资金管理研究 1

——以美邦服饰为例 1

1、引言 2

2、企业营运资金管理现状 3

2.1企业概况 3