Unit1+The+Mass+Media+Extended+reading+语言点+课件-2025-2026学年高中英语译林版选择性必修第二册.pptxVIP

XB1U1

ExtendedReading;Revision;Advertisingistheactivityofpromotingaproductorservice.Ithasalwaysbeencloselylinkedwiththemassmediawhichisaperfectvehicleforadvertisers,andtheydevelophandinhand.Advertisingmakespeopleawareofaproductorservice.Asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.Itadoptstechniqueslikecreatingmemorableslogansandusing“brandambassadors”.Besides,therearealsolessobviousadslikethoseplacedinfilmswithhugebox-officesuccessandTVshowswithhighratingsorpopularvideogames.Inthefuture,advertisementswillbemoreindividualandtailoredtocustomers’specificneeds.;WordsandexpressionsinPa.1;1.Advertisinghasbecomepartofmodernlife.(lines1-2);Practice;5.Slogansusesimplebutimpressivelanguagetomakeusremembertheproductorservice_______________(advertise).;Inotherwords,ittriestopersuadepeopletobuyaproductorservice.(lines3-4);Practice;1.becloselylinkedwith

2.sign

3.handinhand

4.channel

;3.Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.(lines5-6);Haveatry;Sentenceanalysis;1.Heranswerisnotacceptable,and________________(我的也是如此).

2.—Maggiehadawonderfultimeattheparty.?

—_________,andsodidI.??

A.Soshehad??B.Sohadshe???

C.Soshedid?D.Sodidshe

3.—Father,youpromised!

—Well,____.Butitwasyouwhodidn’tkeepyourwordfirst.

A.sowasI??B.sodidI???C.soIwas?????D.soIdid;WordsandexpressionsinPa.3;Translation;Sentenceanalysis;Thatiswhywhenacompanywantstopromoteaproductorserviceitoftenlaunchesamassmediaadvertisingcampaign.;1.bebasedon

2psychology

3.purchase

4.memorable

5.slogan

6.appealto

7.connect...with...

8.afinechinateapot

9.aimtodo

10.get...across

11.communicateanideaeffectively

;Practise: