电子商务商务、技术、社会（第16版）英文版课件laudon-traver_ec16_ppt_ch01_accessible.pptxVIP

E-commerce2021:Business.Technology.Society.SixteenthEditionChapter1TheRevolutionIsJustBeginningCopyright?2022,2019,2018PearsonEducation,Inc.AllRightsReserved

LearningObjectives1.1Understandwhyitisimportanttostudye-commerce.1.2Definee-commerce,understandhowe-commercediffersfrome-business,identifytheprimarytechnologicalbuildingblocksunderlyinge-commerce,andrecognizemajorcurrentthemesine-commerce.1.3Identifyanddescribetheuniquefeaturesofe-commercetechnologyanddiscusstheirbusinesssignificance.1.4Describethemajortypesofe-commerce.1.5Understandtheevolutionofe-commercefromitsearlyyearstotoday.1.6Describethemajorthemesunderlyingthestudyofe-commerce.1.7Identifythemajoracademicdisciplinescontributingtoe-commerce.

Uber:TheNewFaceofE-commerce?ClassDiscussionHaveyouusedUberoranyotheron-demandservicecompanies?Whatistheappealofthesecompaniesforusersandproviders?Arethereanynegativeconsequencestotheincreaseduseofon-demandserviceslikeUberandAirbnb?HowhastheCovid-19pandemicimpactedUberandotheron-demandservices?

TheFirstThirtySecondsFirsttwodecadesofe-commerceJustthebeginningRapidgrowthandchangeTechnologiesevolveatexponentialratesDisruptivebusinesschangeNewopportunitiesWhystudye-commerceUnderstandopportunitiesandrisksAnalyzee-commerceideas,models,issues

IntroductiontoE-commerceUseofInternettotransactbusinessIncludesWeb,mobilebrowsersandappsMoreformally:Digitallyenabledcommercialtransactionsbetweenandamongorganizationsandindividuals

TheDifferenceBetweenE-commerceandE-businessE-business:Digitalenablingoftransactionsandprocesseswithinafirm,involvinginformationsystemsunderfirm’scontrolDoesnotincludecommercialtransactionsinvolvinganexchangeofvalueacrossorganizationalboundaries

TechnologicalBuildingBlocksUnderlyingE-commerceInternetWorldWideWebHTMLDeepWeb