电子商务商务、技术、社会（第16版）英文版课件laudon-traver_ec16_ppt_ch04_accessible.pptxVIP

E-commerce2021:Business.Technology.Society.SixteenthEditionChapter4BuildinganE-commercePresence:Websites,MobileSites,andAppsCopyright?2022,2019,2018PearsonEducation,Inc.AllRightsReserved

LearningObjectives4.1Understandthequestionsyoumustaskandanswer,andthestepsyoushouldtake,indevelopingane-commercepresence.4.2Explaintheprocessthatshouldbefollowedinbuildingane-commercepresence.4.3Identifyandunderstandthemajorconsiderationsinvolvedinchoosingwebserverande-commercemerchantserversoftware.4.4Understandtheissuesinvolvedinchoosingthemostappropriatehardwareforane-commercesite.4.5Identifyadditionaltoolsthatcanimprovewebsiteperformance.4.6Understandtheimportantconsiderationsinvolvedindevelopingamobilewebsiteandbuildingmobileapplications.

WalmartWebsiteRedesign:GoingUpscaleinItsFighttoCompeteWithAmazonClassDiscussionWhyisWalmartconsideredanunderdoginthee-commercearena?WhatwasWalmart’sobjectiveinredesigningitswebsite?HowdoesWalmart’swebsitedifferfromAmazon’swebsite?HowhastheCovid-19pandemicimpactedWalmart?

ImagineYourE-commercePresence(1of3)What’stheidea?Thevisionincludes:MissionstatementTargetaudienceIntendedmarketspaceStrategicanalysisMarketingmatrixDevelopmenttimelinePreliminarybudget

ImagineYourE-commercePresence(2of3)Where’sthemoney?Businessmodel(s)Revenuemodel(s)Whoandwhereisthetargetaudience?Demographics,lifestyle,consumptionpatterns,etc.Whatistheballpark?CharacterizethemarketplaceSize,growth,demographics,structure

ImagineYourE-commercePresence(3of3)Where’sthecontentcomingfrom?Knowyourself-SWOTanalysisDevelopane-commercepresencemapDevelopatimeline:MilestonesHowmuchwillthiscost?Simplewebsite:upto$5000Smallstartup:$25,000to$50,000Largecorporatewebsite:$100,000+tomillions

Figure4.1SWOTAnalysis

Figure4.2E-commercePresenceMap

Building