Unit1ExtendedreadingProject高二英语系列.pptxVIP

Unit1Themassmedia;语篇精读;Task2细节探究?

1.Choosethebestanswer.

(1)FromParagraph1,welearnthatadvertisements.?

A.existineveryone’sdailylife

B.aredisturbingeveryone’slife

C.canpromoteanyproductorservice

D.candeterminewhatonebuys;(2)Whatistherelationshipbetweenadvertisingandthemassmedia?

A.Oldnewspapershadanegativeeffectonadvertisements.

B.Smartphoneappsmakethebiggestdifferencetoadvertisements.

C.Advertisementspromotedthedevelopmentofthemassmedia.

D.Advertisementsaregrowinghandinhandwiththemassmedia.;(3)Whatkindofpersonislikelytobechosenasabrandambassador?

A.Afamousactorwhorunsabusiness.

B.Asportsstarwholikesfastfood.

C.Afictionalcharacterwhoispopular.

D.Anycelebritieswholooksweet.;(4)Whichofthefollowingisanadvertisementthatisnotsoobvious?

A.Aslogan.

B.Abrandambassador.

C.Gameequipmentwithrealbrandnames.

D.Goodsdisplayedintheshops.;(5)Whatwillbethebiggestfeatureoftheadvertisementsinthefuture?

A.Itwillbemoredigitalandpersonalized.

B.Itwillgiveusbiggerandspecialdiscounts.

C.Itwillreachmorepeoplethaneverbefore.

D.Itwillbemorepersonalizedandefficient.;2.Rereadthepassageandfillintheblanks.

Advertising,anactivityof(1)__________aproductorserviceandtrying(2)__

________youtobuyaproductorservice,hasbecomepartofourmodernlife.As

mediachannelshavegrowninnumberandtype,sohave(3)_____________.When

acompanywantstopromoteaproductorservice,itoften(4)________amassmedia

advertisingcampaign.(5)______onthepsychologybehindcreatingadesiretobuy,

advertisershavedevelopedwaysofpersuadingpeople(6)____purchasingtheir

productsorservices,includingcreatinga(7)__________slogan,linkingtheir

companyorproduct(8)__a“brandambassador”andusingproduct(9)_________in

filmsandgames.Advertisinginthe