2026年最新英文公关面试题目及答案.docVIP

2026年最新英文公关面试题目及答案

一、单项选择题（总共10题，每题2分）

1.Whichofthefollowingisconsideredakeyroleofapublicrelationsprofessionalintodaysdigitalage?

A.Managingsocialmediaaccounts

B.Conductingmarketresearch

C.Developingmarketingstrategies

D.Overseeingproductdevelopment

Answer:A

2.Whenacompanyfacesacrisis,whichofthefollowingshouldbethefirststepinthecrisiscommunicationprocess?

A.Conductingathoroughinvestigation

B.Makingapublicstatement

C.Notifyingallstakeholders

D.Developingacrisisresponseplan

Answer:D

3.Whatistheprimarypurposeofapressrelease?

A.Tosellaproductdirectlytoconsumers

B.Toannouncenewbusinesspartnerships

C.Toprovidedetailedinformationtothemediaforpublication

D.Toconductmarketresearch

Answer:C

4.Whichofthefollowingisanexampleofapublicrelationstool?

A.Televisioncommercial

B.Productadvertisement

C.Pressconference

D.Onlinebannerad

Answer:C

5.Inpublicrelations,whatisthetermforthestrategicmanagementofrelationshipsbetweenanorganizationanditskeypublics?

A.Marketing

B.Branding

C.Stakeholdermanagement

D.Advertising

Answer:C

6.Whichofthefollowingisacommonmistakemadebypublicrelationsprofessionalswhenhandlingmediarelations?

A.Beingoverlypreparedformediainterviews

B.Notprovidingenoughinformationtothemedia

C.Beingtransparentandhonestwithjournalists

D.Overemphasizingthecompanysachievements

Answer:B

7.Whatisthetermfortheprocessofcreatingandmaintainingapositiveimageofanorganization?

A.Branding

B.Publicity

C.Imagemanagement

D.Reputationmanagement

Answer:D

8.Whichofthefollowingisanexampleofadigitalpublicrelationstool?

A.Radioadvertisement

B.Podcast

C.Billboard

D.Printmagazine

Answer:B

9.Inpublicrelations,whatisthetermforthestrategicuseofsocialmediatoachieveorganizationalgoals?

A.Socialmediamarketing

B.Socialmediamanagement

C.Socialmedia