(精品)泛渠道Omnichannel-Customer-Facing-Presentation课件.pptVIP

OMNICHANNELRETAILINGSOLUTIONSOctober,2012

OMNICHANNELRETAILINGSOLUTIONSOctober,2012

RETAILISCHANGING–AREYOUREADY?SUCCESSFULCOMPANIESWILLENGAGECUSTOMERSTHROUGH“OMNICHANNEL”RETAILING:AMASHUPOFDIGITALANDPHYSICALEXPERIENCESDarrellRigby,BainCoOfRetailersareunabletoconnectshoppers’activitiesonlinewithwhattheydointhestoreRetailassociatesandmanagerswhoreportprovidingabetterin-storeshopperexperiencewhenequippedwiththelatestmobiletechnologies75%Source:MSI2012RetailSurvey95%89%PAGE3Source:MSI2012RetailSurveyExpectedpercentageofmobilehandsetsshippedintheUSthatwillbeWi-Fienabledin2015Source:CodaResearchJune2011

DIGITALTECHNOLOGIES

BLURRINGTHELINEBETWEENTHEVIRTUALANDBRICKANDMORTAREXPERIENCE

WHATIFbrickandmortarRETAILERScould:KNowWHOWASINTHESTOREANDCOULDCOMMUNICATEWITHTHEM?MESHtheshopper’sONLINEDIGITALEXPERIENCEWITHTHEPHYSICALSTORE?usein-storelocationingtotailorengagement?useanalyticstorefinetheshopperexperience?optimizeyourstorenetworktodelivervalue-addedrich-mediatools?PAGE5providesecureaccesstoanyoneinyourbrickandmortarstoreenvironment?

omnichannelretailingBIG-BOX,GROCERYANDANCHORTENANTRETAILERSareexperiencing50-70%littletonocoverage.Somestoreformatsfindholesincoveragein90%ofstores.PAGE6CHALLENGEDBYCELLULARIN-STORECOVERAGE37IN-STORESHOPPINGAPPLICATIONSlikegrocerylistsandQRcodescanningcanfrustrateratherthanaidshoppersiftheydon’tworkasexpected.consumersreportednothavingcoveragetogettothein-storeapplication.%OFTHETIME!!!INTERNET

IN-STOREWirelessenablesomnichannelretailRETAILERSPREDICTINCREASEINWIRELESSAVAILABILITYCUSTOMERSATISFACTIONTIEDTOIN-STOREWIRELESSCUSTOMERSHOPPINGAPPSDEPENDONMOBILEINTERNETACCESSWIRELESSAVAILABLEINTHESTORE(storefloor,backroom)WIRELESSAVAILABLEFORCUSTOMERS(guestWi-Fi)62.8%81.6%36.4%55.6%TODAY2017TODAY2017PA