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- 2026-01-14 发布于北京
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AnEntrepreneurandHer
VentureinOnline
Education
Withyearsofdirectingandoperatingexperienceineducationindustrymyself,Iwasabitsurprised
whenElainetalkedtomeaboutherbusinessachievementinthepast5years.Iknowhowharditcanbe
foranentrepreneurtopenetratetheonlineeducationindustry.Peopletalkaboutitforyears,andnew
businessmodelkeepcomingoutinthissector;yetnoripenfruitsofar,evenforthosepopularinthe
capitalmarket.
ElaineandImetseveraltimesinclassoftheMBAprogram.Sheimpressedmewithherdiligenceand
hergreatpassionaboutlearning.Frankly,I’verarelyseenanadultwiththeeyessparklinglikethoseof
theyoungkids.It’scomingoutofthecuriosity,gutsandthestrongdesiretoexploretheworld,Ithink.
ElaineandHerEntrepreneurialJourney
AsanEnglishmajorgraduatingfromShanghaiInternationalStudiesUniversity,Elainehasgottheaccess
tothemethodologyoflanguageacquisitionfromaholisticpointofview.Inaddition,heral
experienceoflanguagelearninghelpedElainetounderstandthepainpointoftheyoungparents.
Comingfromthe2nd/3rdtiercities,theyoungprofessionalsneedtostruggleagainsttheirawkward
spokenEnglish,althoughmostofthemareabletomakequiteagoodscoreinthelanguagetest.They
wanttomakeadifferencefortheirkids,andsodidElaine.
Whileseekingforthequalitylanguagetrainingvendorforherownkid,Elainecametorealizethatthis
bigmarkethasbeensofragmentedandchaotic.Themajoryers,withtheendorsementofthecapital
market,wereaggressivelybusywithmarketpenetrationandpayingsolittleattentiontotheirproducts
andservices.Thenumeroussmallyersweremorereplyingontheirexistingresources;mostofthem
aresoshort-termfocusedthattheinvestmentonproductsdevelopmentseemedquiteirrationalfor
them.Inaword,Elaine,the
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