2026年国际商务英语一级考试练习题及参考答案（综合题）.docxVIP

2026年国际商务英语一级考试练习题

第一部分单选题(50题)

1、TheFourPsofthemarketingmixareProduct,Price,Place,andwhichofthefollowing?

A.People

B.Process

C.Promotion

D.PhysicalEvidence

【答案】：C

2、Inbusinesscorrespondence,ASAPisanabbreviationfor().

A.Assoonaspossible

B.Assoonaspractical

C.Atsoonestavailableperiod

D.Allsystemsareperfect

【答案】：A

3、WhenconductingaSWOTanalysisforinternationalmarketentry,whichfactorwouldbeconsideredanexternalthreat?

A.Strongbrandrecognition

B.Limitedfinancialresources

C.Intenselocalcompetition

D.Skilledmanagementteam

【答案】：C

4、Whatisthemainadvantageofusingasightdraftforpaymentininternationaltrade?

A.Itallowsthebuyertoinspectgoodsbeforepayment.

B.Itprovidesextendedcredittermstothebuyer.

C.Itguaranteespaymentbyathirdparty.

D.Iteliminatestheneedforshippingdocuments.

【答案】：A

5、Inaletterofcredittransaction,theadvisingbanksprimaryresponsibilityisto().

A.Paythebeneficiary

B.Authenticatethecredit

C.Negotiatethedocuments

D.Confirmthecredit

【答案】：B

6、Whatdoespaymentinadvancemeanforanexporter?

A.Theexporterbearsthemostrisk

B.Theexporterreceivespaymentbeforeshippinggoods

C.Paymentismadeafter90daysofshipment

D.Paymentismadethroughathirdparty

【答案】：B

7、Ininternationalmarketing,whatistheprimaryadvantageofstandardizationofmarketingmix?

A.Betteradaptationtolocalmarketconditions

B.Significantcostreductionsthrougheconomiesofscale

C.Enhancedabilitytomeetspecificculturalpreferences

D.Reducedregulatorycompliancecomplexity

【答案】：B

8、Acompanythatbuysgoodsfromonecountryandsellsthemtoanotherwithoutprocessingiscalleda().

A.manufacturer

B.distributor

C.retailer

D.tradingcompany

【答案】：D

9、Inthecontextofinternationalmarketing,marketsegmentationinvolves______.

A.Settingauniformpriceforallmarkets

B.Dividingabroadmarketintosubsetsofconsum