产品介绍英语术语及商务沟通范本全集.docxVIP

产品介绍英语术语及商务沟通范本全集

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产品介绍英语术语及商务沟通范本全集

引言

在全球化的商业浪潮中，精准、专业的产品介绍与高效的商务沟通是开拓国际市场、建立稳固客户关系的基石。无论是撰写产品手册、参加国际展会，还是进行邮件往来、商务谈判，掌握核心的英语术语和得体的沟通范式都至关重要。本全集致力于为您提供一套系统、实用的参考工具，助力您在国际商务舞台上脱颖而出。

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第一部分：产品介绍核心英语术语(CoreEnglishTermsforProductIntroduction)

1.1产品基本信息(ProductBasicInformation)

*ProductName/ItemName:产品名称

**E.g.,OurlatestproductnameisEcoGlowSmartLamp.*

*ModelNumber/SKU(StockKeepingUnit):型号/库存单位

**E.g.,PleaserefertomodelnumberEG-SL-001fordetailedspecifications.*

*BrandName:品牌名称

**E.g.,AllourproductsaremarketedundertheEcoGlowbrandname.*

*Origin/CountryofOrigin:原产地

**E.g.,ThisproductisproudlymadeinGermany.*

*Description/ProductDescription:产品描述

**E.g.,Theproductdescriptionhighlightsitskeyfeaturesandbenefits.*

*Category/ProductLine:产品类别/产品线

**E.g.,ThisitembelongstoourSmartHomeproductline.*

*TargetMarket:目标市场

**E.g.,Thetargetmarketforthispremiumskincarelineiswomenaged25-40.*

*PriceRange/UnitPrice:价格范围/单价

**E.g.,Theunitpriceissubjecttoquantityandshippingterms.*

1.2产品特性与优势(ProductFeaturesAdvantages)

*Feature:特性(产品本身具有的属性)

**E.g.,Akeyfeatureofthislaptopisits16-inchhigh-resolutiondisplay.*

*Advantage/Benefit:优势/益处(特性给用户带来的好处)

**E.g.,Theadvantageofthishigh-resolutiondisplayisthatitoffersexceptionalclarityforbothworkandentertainment.*

**E.g.,Onemajorbenefitisitsextendedbatterylife,allowingforall-dayuse.*

*UniqueSellingProposition(USP):独特卖点

**E.g.,OurUSPliesintheintegrationofAItechnologywithtraditionalcraftsmanship.*

*KeySellingPoint(KSP):核心卖点

*Function/Functionality:功能

**E.g.,Theprimaryfunctionofthissoftwareistostreamlineprojectmanagement.*

*Performance:性能

**E.g.,Thecarsperformanceonroughterrainexceedsindustrystandards.*

*Efficiency:效率

**E.g.,Thisnewmachinesignifican