2025年营销领域人工智能（AI）应用状况研究报告（英文版）.pptxVIP

TOP14TrendsInAIForMarketingprofessionals

useAITools

specifically,AI

writingorcontentcreationtools.

%

chatbots/conversationalAl

predictiveAnalytics

personalizedEngines

socialMedia

ManagementTools

SEooptimizationTools

EmailMarketingAutomation

whichtypesofAltoolsareyoucurrentlyusing?selectallthatapply.

GenerativeAITools

(i.e.text,image,video)

AlwritingToolslcontentcreationTools

stateofAIinMarketingReport2025

85.02%

9.01%

50%

ISAIgeneratedcontentassuccessfulasthecontentyoucreatewithouttheuseofAl?

::

38.4%

somewhatLesssuccessful

MuchLesssuccessful

unsure

somewhatMoresuccessful

MuchMoresuccessful

0%50%

stateofAIinMarketingReport2025

EquallyAssuccessful

16.9%

stateofAIinMarketingReport2025

HowmanyofyourexistingtoolsaddedAlfeaturesorfunctionalityinthelastyear?

stateofAIinMarketingReport2025

costofImplementation

Lackoftechnicalexpertise

Dataprivacy

concerns

Integrationwithexistingsystems

Difficultyintegratingintoexistingprocesses

Resistancefromteammembers

Resistancefromleadership

unclearROI

unsurehowtouseAl

Lackofpersonalizationcapabilities

None,wevefoundintegrationeasy

○ther

stateofAIinMarketingReport2025

coschedule

40.44%

3.82%

50%

25%

NotopenAtAll

somewhatopen

Neutral

open

veryopen

HowopenisyourcompanytoadoptingorintegratingAltools?

stateofAIinMarketingReport2025

30.55%

17.41%

3.98%

40%

20%

veryLikely

Likely

Neutral

unlikely

veryunlikely

HowlikelyareyoutotrusttheaccuracyofAlgeneratedinsightsorcontent?

45.73%

31.21%

stateofAIinMarketingReport2025

2.78%

50%

25%

scalecontentoutput

40%