2025年西班牙裔假日购物报告.docxVIP

HispanicHoliday

Spending

ShoppingReport

August2025

2

BackgroundandMethodology

Objective

ToexploreHispanicconsumerspendingandshoppingbehaviorsduringkeyeventsandholidayseasons,focusingonhowtheyareadaptingtoDEIcutbacks,risingcostsduetotariffs,andrelatedeconomicchallenges.

ThisresearchwillprovideinsightstoguidebrandsonhowtoeffectivelyconnectwithHispanicconsumersunderchangingmarketconditions.

ResearchQuestions:

SectionsintheDeck

?AreHispanicconsumersplanningtospendlessthisyear?

1.ChangesinShoppingandMediaHabits

?Howshouldbrandsgettheirattention?

2.HolidayShopping

?Howhavemediaconsumptionandshoppinghabitsshifted?

3.HolidayShoppingChannelandPreferences

?Whatcategoriesorservicesaretheycuttingbackon?

4.HolidayPurchaseDecisionFactors

?Aretheypurchasingmoreonlinevs.offline?

5.HolidayPlans

?Howinfluentialaresocialmediaandcontentcreatorsintheir

6.RecommendationsforAdsmovil

decision-makingprocess?

Methodology

Onlinesurvey

NationalCoverage

TotalSample=600

Hispanics(n=300)

Whites-Non-Hispanic-(n=300)

N=100pergenerationwithinHispanicsandnon-Hispanics(Millennials,GenX,Boomers),and

EthnicGroups.

TargetAudience

Hispanicsandnon-Hispanics(includesWhites,Blacks,Asians,Other)

23+yearsofage

FieldTiming

July2025

KeyFindings

3

KeyFindings

KEY

KEYFINDINGS

?Family-OrientedHouseholds:Hispanics,especiallyMillennialsandGenX,aremorelikelytohavechildrenunder18,leadingtolargerfamily-orientedshoppingpatterns.

?EverydaySpendingAdjustments:Mostconsumers,particularly76%ofHispanicsversus68%ofNon-Hispanics,haveadjustedtheirspendinghabitsthisyear.Choosinghomecookingoverdiningoutandoptingforbudget-frien