2025年营销领域AI应用状况研究报告_37页_8mb.pptxVIP

TheStateOfAIInMarketingAREPORTBY

DiscoverTheInfluenceOfAIOnMarketingBackedByRealDataAIuseinmarketingisnolongeranoption.It’sarequirementtostaycompetitive.Thisreport,basedoncomprehensivesurveydatafromover1,000+marketingprofessionals,offersanin-depthlookathowAIisreshapingmarketingstrategies,roles,andteams.Ourfindingsrevealacleartrend:AIisnolongerafuturisticconcept,butanecessarytoolformarketerstoachievesuccess.Fromcontentcreationtocustomerinsights,AI’simpactisbothbroadanddeep,promisingtochangehowweapproachmarketingchallengesandopportunities.

85%OfMarketersUseAIToolsForContentCreation01 08AIUsersAre25%+MoreLikelyToReportSuccessThanThoseThatDon’tUseAI02 09Nearly75%OfMarketersFeelAIGivesThemACompetitiveAdvantage03 1093%OfMarketersReportNewAIFeaturesAddedToToolsInTheirTechStackIn202404 11Privacy,LackOfTechnicalExperience,CostAreBiggestBarriersToUsingAI05 12Only3.98%OfCompaniesAreUnwillingToIntegrateAI06 1355%OfMarketersHaveHighLevelsOfTrustInAIContentAndInsights07 14TopBenefitsIncludeScalingContent,IncreasingEfficiency,AndReducingCosts84%OfMarketersReportNoDeclinesInTeamSizeIn202483%OfMarketersUsingAIIncreasedProductivityAISavesMarketersOnAverageMoreThan5+HoursEveryWeek84%OfMarketersReportAIImprovedSpeedOfDeliveringHigh-QualityContent9OutOf10MarketersSetToRampUpAIIntegrationIn2025Nearly60%OfMarketersExpectToIncreaseInvestmentInSpendingOnAIToolsIn2025Top14TrendsInAIForMarketingProfessionals

0185%OfMarketersUseAIToolsForContentCreationAsignificantmajorityofmarketerssurveyed-awhopping85%-areleveragingAIwritingtoolsorcontentcreationtoolstoenhancetheirmarketing.?ThisadoptionshowcasesthatAIliteracyisquicklybecomingamust-haveskilltostreamlinecontentproductionandimproveefficienc