让我的智能代理对接你的智能代理：赢战机器互联的营销未来.pptxVIP

HaveMyAgentCallYourAgent:NOVE

WINNING

THEMACHINE-TO-MACHINEMARKETINGFUTURE

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distribution.

TheNewGatekeeper:

YourNextCustomerIsAnAlgorithm

AIisexplodingandcompaniesarestrugglingto

keepupwiththeexponentialrateofchangeof

theGenerativeAIEra.ThenextAIwave--Agentic

AI--isabouttoreshapemarketing,catalyzing

themachine-to-machine(M2M)marketingera.

Whatdoesthismean?AgenticAIAssistants

arequicklyinfiltratingbrands’digitalpresence,

establishingthemselvesastheinterfaceto

customerinteractionsandcontrollingtheir

purchasingdecisions.

DuringthegoldeneraofHollywood,youmight

haveoverheardthephrase“haveyourpeople

callmypeople”.Asweenterthemachine-to-

machineAgenticAIera,proactiveAIagentswill

disrupthowouraudiencesdiscover,shop,buy,

liveandwork.Theimplicationformarketers

--theseAgenticAIAssistantsandAlgorithms

areenteringyourtargetaudience.Modern

brandsarealreadyproactivelyrethinkingtheir

AIstrategyanddatastackstoidentifywhen

agentsareatthedigitalfrontdoortotake

backcontrolofcontent,experienceanddata

HaveMyAgentCallYourAgent:WinningtheMachine-To-MachineMarketingFuture2

PreparingforWhat’sNext

(ProactivevsPassiveAgents)

We’reinanexplosivemomentforAIandthelanguageandterminologyarestillforming.SomeLLMsarereferredtoas“agents,”butthey’reactuallyprompt-and-responseandpassivefromanexperiencestandpoint.Thesemodelsawaityourpromptandinputtogiveyouitsresponse--apredictiveansweritstatisticallythinksbestmeetsyourneeds.

AgenticAIismoreproactive,operatingonbehalfofaconsumerratherthanwaitingon

specificcommands.AgenticAIbroadlyreferstoartificialintelligencesyste