2025全球零售新趋势：连接购物者与智能零售的未来.pptxVIP

SALESFORCE

WhatYou’llFindinThisReport

Forthesixtheditionofthe“ConnectedShoppers”report,Salesforcesurveyed8,350shoppersand1,700retail

industrydecision-makerstolearnstepscompaniesaretakingto:

•Transformtheroleofthephysicalstore

•Connectseamlesslywithshopperswherevertheyare

•UseAIagentstochangehowtheydobusiness

•Buildloyaltybeyondpoints-for-purchaseprograms

Duetorounding,notallpercentagetotalsinthisreport

sumto100%.Allcomparisoncalculationsaremadefromtotalnumbers(notroundednumbers).

Datainthisreportarefromtwodouble-anonymous

surveysconductedfromNovember27throughDecember26,2024.Respondentsrepresent21countriesacrossfivecontinents.Allrespondentsarethird-partypanelists.Forfurthersurveydemographics,seepage35.

8,350shoppersand1,700retail

industrydecision-makerssurveyedworldwide

CONNECTEDSHOPPERSREPORT,6THEDITION2

*SingleSampleGroup†SingleSampleGroupFlagicons:GettyImages

Contents

ExecutiveSummary.................................................................04

Introduction.........................................................................05

Chapter1:StoresEvolvingRolesEnhancetheShoppersJourney..........................07

Chapter2:UnifiedCommerceBringsOpportunitiesandChallenges.......................14

Chapter3:AIAgentsPoisedtoRedefineRetail..........................................19

Chapter4:RewardsProgramsPutaCheckonDecliningShopperLoyalty...................28

LookAhead:SupplementalRevenueStreams..................................