《跨境电子商务英语》课件——Modes of Cross-Border E -Commerce.pptxVIP

Project1OverviewofCross-BorderE-Commerce

CONTENTSConceptandCharacteristicsofCross-BorderE-Commerce01TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade02ModesofCross-BorderE-Commerce03TheCurrentSituationofCross-BorderE-Commerce04KnowledgeExtensionPraciticalCase05

ModesofCross-BorderE-Commerce03

NewWordsretailer[?ri?te?l?]n.零售商，零售representative[?repr??zent?t?v]adj.典型的，有代表性的n.代表characterize[?k?r?kt?ra?z]vt.具有…的特征operational[??p??re???nl]adj.运营的，经营的community[k??mju?n?ti]n.社区；社会团体promotion[pr??m???n]n.（商品等的）推广；促进，增进；提升，升级brand[br?nd]n.商标，品牌

NewWordsconversion[k?n?v???n]n.变换，转变search[s??t?]v.搜寻，搜索n.搜索；调查online[??n?la?n]adj.在线的；联网的；联机的ecosystem[?i?k??s?st?m]n.生态系统small-scale[?sm??lske?l]adj.小规模的；小型的dilemma[d??lem?]n.窘境，困境integration[??nt??ɡre??n]n.结合；整合；一体化

M2C模型这是一个投资平台，是厂家对客户的。在这种模式下，厂家需要获得海外零售的资格和授权。产品直接邮寄到海外，可以提供本地退货服务，但价格通常比较高。Itisaninvestmentplatform,anditismanufacturer-to-customer.Inthismodel,merchantsneedtoobtainqualificationsandauthorizationsforoverseasretailsales.Theproductsaredirectlymailedoverseasandcanprovidelocalreturnservice,butusuallythepriceisrelativelyhigh.M2CModelImportCross-borderE-commerceTheModelofCross-borderE-commerce

B2CModelItmeansself-operatedanddirectpurchasing,anditisbusiness-to-customer.Inthismodel,theplatformwillgenerallydirectlyparticipateintheflowofgoodspurchasingandlogisticswarehousing.Forexample,buyingatelevisionsetfromanelectronicsretailerwouldbeaB2Ctransaction.B2C模型这意味着自营和直接采购，即企业对客户。在这种模式下，平台一般会直接参与物流采购和物流仓储。例如，从电子产品零售商处购买电视机是B2C交易。ImportCross-borderE-commerceTheModelofCross-borderE-commerce

C2C模型客户对客户，即C2C，是促进私人个体之间交易的商业模型。无论它是用于商品还是服务，这种电子商务把人们联系在一起，互相做生意。C2C的目标是实现这些关系，帮助匹配买方和卖方。客户可以从产品竞争中获益，并且很容易找到可能很难找到的产品。Consumertoconsumer,orC2C,isthebusinessmodelthatfacilitatescommercebetweenprivateindividuals.Whetheritsforgoodsorserv