巴基斯坦女性数字包容性的突破之年.pptxVIP

ABreakthroughYearForWomen’sDigitalInclusionInPakistan

June2025

MorewomeninPakistanareusingmobileinternetthaneverbefore,withmostusersaccessingit

daily.In2017,only10%ofwomenweremobile

internetusersbutnowthatnumberiscloseto

50%.WhilemoremeninPakistanusemobile

internetthanwomen,ourlatestdatashowsthatthegendergaphasnarrowedforthefirsttimesince2021.In2023,womenwere38%lesslikelythanmentousemobileinternet,butthisnumberfellto25%in2024(Figure1).Thiswasduetoa

AcrossPakistan,mobileinternetistransformingthelivesofwomenlikeSadia,helping

micro-entrepreneurs,farmers,workersand

homemakerstostayconnectedandaccess

crucialinformationandservicestosupport

themselvesandtheirfamilies.Thiscanincludehealthadvice,educationalcontentfortheir

children,mobilemoneyservicesfortheir

business,weatherandtransportinformation,orvideo-callingfamilyoverseas.

sharpincreaseinthenumberofwomenadoptingmobileinternet,outpacingmen.Atotalof8

millionwomeninPakistanstartedusingmobileinternetin2024,comparedto5millionmen.

Women’sadoptionincreasedby12percentagepoints,from33%in2023to45%in2024.Drivenprimarilybyruralwomen,thiswasthelargest

annualincreaseofanyofthe12countriessurveyedinbothyears.

InPakistan,Sadiastartedusingmobileinternettosupportherfamilywhenherhusbandcouldnotfindwork.Withsupport,shelearnedtouseasmartphonetocreatevideosofherhennaandseamstressskillsanduploadthemtoInstagramtofindnewcustomers.Incomefromthisworkhashelpedhertopaythefamily’sbillsandforherchildren’sschoolfees.Now,shedreamsofopeningabeautyparlourorsewingcentre.

Thegendergapinmobileinternetadoptionhasdeclinedoverthepastyear

Mobileinternetistransformingwomen’slives

Abreakthroughyearforwomen,sdigitalinclusioninPaki