BFT（阅读）模拟试卷37.pdfVIP

BFT(阅读)模拟试卷37

一、第一部分(本题共8题，每题1.0分，共8分。)

Readthearticlebelow.Choosethebestsentencefromthelistonthenextpagetofilleach

ofthegaps.Foreachgap(l-8)markoneletter(A-H)onyorAnswerSheet.Donotmark

anylettertwice.Coca-ColaClassicInMay1985,Coca-ColachairmanRobertGoizeta

annoncedoneoftheboldestgamblesinmarketinghistory:Coca-Colawoldmakea

significantflavorchangeinCoke,theworldsbest-sellingsoftdrink.[RI]The

idea,accordingtooneofCokesleadingstrategists,wastotakeallthepositiveqalities

associatedwiththecrrentprodct,itsheritageandsoon,andtransferthattoan

improvedtastingprodct.[R2]SpermarketsalesofCokehadslippedbehind

Pepsibyalmosttwopercentagepoints,andPepsiwasconsistentlywinningblindtaste

tests.TheadvertisingcampaignforNewCokeemphasizedimprovedflavor.Coca-Cola

spentnearly$4milliontotaste-testitsnewprodcton200,000consmers.[R3]

Whenthebrandswerenotidentified,thetastetestsof40,000peopledonein30

commnitiesshowedthat55percentchosethenewCokeovertheold,and52percent

choseitoverPepsi.Sbjectswerenottolddringanyoftheteststhattheprodctbeing

testedwoldtaketheplaceofthetraditionalCoke.DringthefirstmonthofNewCokes

introdction,shipmentstoCokebottlerssetarecord,andmorepeopletriedthenew

prodctthanhaseversampledanynewprodct.[R4]Consmersbeganto

demandtheoldCoke.Salesweredroppingrapidly.Therewaseventalkofaclass-action

sitbyaSeattle-basedorganization,OldCokeDrinkersofAmerica.Coca-Cola

headqartersreceivedthosandsofprotestlettersschas,DearChiefDodo:what

ignoramsdecidedtochangetheformlaofCoke?Coca-