消费者和营销人员如何利用“围墙花园”.pptxVIP

HowConsumers

andMarketersUseWalledGardens

2025GlobalInsights

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Scroll,pause,bounce;consumerattentionisacommodityingreatdemand.Asitwaxesandwanesonvariousplatforms,marketersdemandtangibleoutcomesfromtheirmediabuys;notjustexposureopportunities,butcontextsthatofferqualityadenvironments,audienceprecisionandgenerationofnetnewbusiness.

Ofthe3.5hoursofleisuretimeconsumersspendperdayconsumingdigitalmedia,walledgardensaretakingthelion’sshareofattention.Accordingly,marketersarespendingrecordbudgets.FacebookandInstagramalonecommand$192billioninglobaladspendin2025—andthat’sjusttwoplatformswithinthe“Meta-verse.”ThisiscloselyfollowedbyTikTok,rakingin$34billioninglobaladspend.Withtwointhreeconsumersinluencedbysocial

contentintheirpurchasedecisions,thestakesforgettingcontextandplacementrighthaveneverbeenhigher.

TheStateofWalledGardensandSocialMediaUsage

Thecostofcompromise?Missedaudiences,wastedspendandpotentialbrandrisk.

Thequestionisnolongerwhethertoinvestinwalledgardens,buthowtomaximizeeverydollar—withoutcompromise.Asmarketersnavigatethislandscape,trustedpartnersplayapivotalroleinturningcomplexityintoclarity.Whatifyoucouldhaveitall—scale,suitabilityandmeasurableoutcomes?Thisreportexploreshow.

Whilewalledgardensofferscale,engagementandrichcontextualplacements,these

opportunitiesintroducenewcomplexities:

fragmentation,shiftingaudiencebehaviorsandaconstanttradeoffbetween

performance,protectionandeficiency.

54%ofconsumers

saysocialinluencersimpacttheirpurchasedecisions.

Whatifyoucouldhaveitall—scale,suitabilityandmeasurableoutcomes?

HowConsumersandMarketersUseWalledGardens