当交易不再顺畅：全球软件销售为何集体降速.pptxVIP

THEFRICTIONREPORT:

What’sSlowingDownGlobal

SoftwareSales

Buyersdemandfaster,easierexperiences—butsellersarefallingbehind.Here’swherethingsfallapart

(andwhatyoucandoaboutit).

Introduction

4

GlobalGrowthLocalization

5

BuyerExpectationsvs.SellerPriorities

9

CheckoutConversion

13

TableofContents

Conclusion:TappingIntoOpportunity25

Participants:Sellers26

Methodology27

AbouttheResearchPartners28

AudienceSnapshot3

SubscriptionChurnRevenueLeakage18

EcommerceRoadmap22

Participants:Buyers27

Sellerspecialsegments

GlobalGrowthLeaders:56%ofthosesurveyedexpressed

highconfidenceintheircompany’sabilitytoscaleglobal

ecommercesalesoverthenext12months.Thisgroupgivesusinsightsintowhatsetsupsoftwarebusinessesforsuccessastheyexploreandsellintonewregionalmarkets.

CustomerExperienceLeaders:Nearlyhalf(48%)ofsellers

surveyedfeelveryconfidentintheircurrentsystemsand

teamstohandlepost-purchasecustomersupportsmoothly

andeffectively.Thisperspectiveprovideskeyinsightsintowhatabest-in-classpost-purchaseexperiencemightlooklike,andwhatseparatesthemostconfidentprovidersfromthosewhoarestillworkingtooptimize.

EcommerceRevenueLeaders:OurEcommerceRevenue

Leadersrepresentthe25%ofcompaniesgenerating75%+oftheirtotalrevenuefromecommerce.Comparingthesedigitalnativeswithnewerentrantshighlightshowstrategiesevolveasonlinerevenuegrows.

Region:WesurveyedsellersofsoftwareandSaaSproductsthroughoutNorthAmerica,Europe,andAsia-Pacificregions.

Thisglobalsurveyprovidessnapshotsofhoweachoftheseregionsdiffer,andwheretheyal