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Thepivottotokenomics:
NavigatingAI’snew
spenddynamics
Anotefromtheauthors:
AIeconomicsafectmost
organizationsandtheC-suiteuniquely.
Thispaperguidesthosefamiliar
withAItokensinmakingstrategic
choices.Ifyou,rejustbeginningyour
explorationoftokenomics,lookfor
additionalresearchsoon.
Thepivottotokenomics:NavigatingAI’snewspenddynamics
2
Volatileworkloads,newinfrastructuredemands,andtokensasthe
practicalunitofcost
Acrossindustries,GenerativeAI(GenAI)hasbecomethefastest-
growinglineiteminmostcorporatetechnologybudgets—already
consuminguptohalfofITspendinsomefirms.1Cloudbillsarerisingnearly20%yearoveryear,drivenbyAIworkloads.2Atthesametime,geopoliticaluncertaintiesareintensifyingcallsfordatasovereignty
andtechnologyinfrastructureindependence,makingmany
enterprisesthinkaboutAIsovereigntyandgaininggreatercontrolovertheirinfrastructure.3ThisisnolongeraCIOoperationalissue;itisaCFO-and-boardcapitalquestionabouthowtoresponsiblymanageaninvestmentofthisscaleandvolatility.
Unlikepriortechnologywavesgovernedbylicensesorvirtual
machines,AIspendoftenscalesinnonlinearandunpredictableways.AIcapabilitiesrunontokens:smallchunksofdata—text,imageoraudio—thatAIsystemsprocessintraining,inference,andreasoning.EveryAIinteractionconsumestokens,andeverytokencarriesacost.
ThecomplexityofAI’seconomicshideswithinthesetokens.
Costsrisenotonlywithuseradoptionbutwithworkloaddesign,
algorithmiccomplexity,andinfrastructureintensity.Whatexactlyarethethresholdstomoveacrossdiferentconsumptionchoices?Itdependsontheorganization.RoughlyaquarterofrespondentsinaDeloitte2025survey4ofdatacenterandpowerexecutives
saytheyortheirclientsarereadytomakethemoveofofcloudtoalternativesassoonascostsreachjust
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