在理想与现实间平衡:2026 商业趋势研究 (1).pdfVIP

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在理想与现实间平衡:2026 商业趋势研究 (1).pdf

Managingambitionwith

reality

Commercialtrendsstudy2026

January2026

©Simon-KucherI

Introductiontothisstudy

What’sIn2026,B2Bcompaniesareenteringwithgrowth

instore?ambitionsfollowingaturbulentperiodmarkedby

inflation,costpressure,andshiftingcustomer

Opinionsandviewsbehavior.Whileoptimismispresent,manyofthe

structuralchallengesfromrecentyearsremain

ofover1900keystakeholdersunresolved,revealingexecutioncapabilityasthe

fromvariousB2Bindustriesdecisiveconstraintbetweenambitionandresults.

CommercialPriorities,trade-Simon-Kucher

triggerpointsforoffs,andmeasuresperspective:

2026turningambition

intoexcellence

Source:Simon-Kucher

©Simon-KucherI©Simon-KucherICommercialTrendsStudy20262

Executivesummary:B2Bcompaniesenter2026w

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