娱乐产业的未来：土耳其如何释放直播经济与社会价值.pdfVIP

Thefutureofentertainment:

howTürkiyecanharnessthe

economicandsocialvalueof

livestreaming

Media/Article

January21,2026

Livestreaming—thereal-timesharingofaudioandvisualcontentovertheInternet—enablescreatorsto

connectdirectlywithaudiencesaseventsunfold.Byallowingforliveinteractionsbetweenthecreatorand

theiraudience,thismediumcanfosteranunusualdegreeofimmediacyandconnection.

Entertainmentlivestreamingisgrowingwithextraordinaryspeed,creatingsignificanteconomicand

societalvalue.Byproactivelyharnessingthisgrowth,Türkiyecanpositionitselfasaproductionhubthat

unlocksvalue,createsnewopportunities,andpositivelyimpactsthecountry’sentirecreativeecosystem.

Whilenotdead,traditionalvideobroadcastingandpaytelevisionaredecliningwiththeemergenceof

digitaloptions.Byofferinganappealingmixofgenuineandinteractiveentertainment,thelivestreaming

formathasquicklygrownamongworldwideaudiences.AlthoughTürkiyeremainsinthedevelopment

phasecomparedtomorematuredigitalmarketsinlivestreaming,itsyoungpopulationandwidespread

useofsocialmediapresentsignificantpotential.

Unlockingthispotentialrequiresallplayersintheecosystemtorecognizeitspositiveimpact.Inaddition,a

dynamicandresponsiveinfrastructureisneededtosupportthemedium’sdevelopment.Thesedrivers

canhelptheregionrealizethefullvalueoflivestreaming,whileeffectivelymanagingpotentialrisks.

Thefutureofentertainment:howTürkiyecanharnesstheeconomicandsocialvalueoflivestrea...1

Atransformedmedialandscape

Today’smedialandscapeisundergoingafundamentaltransformation,driveninpartbyslowinggrowthin

traditionalformatsliketelevision,publishing,andcinema.Asshowninfigure1,alloftheseformatshave

beenstagnantfollowingtheemergenceofdigital-firstplatformsf