2050 旅行之力：我们眼中的下一个黄金旅行时代.pdfVIP

JANUARY2026

ThePowerofTravel2050

OURPERSPECTIVEON

THENEXTGOLDENERAOFTRAVEL

Contextandobjectiveofthestudy

ThisstudyistheresultofacollaborationbetweenAlvarezMarsalandGoogle,combiningtheir

deeptravelandtourismexpertisewithadvanceddataandanalyticscapabilities

Theobjectiveistoprovideaforward-lookingperspectiveonglobaltraveltrends,acrosssource

markets,destinations,anddomestictravel,tosupportstrategicplanninganddecision-making

Predictivemodelsestimatefuturetourismflowsusing20+variables,billionsofGooglesearches,

90k+tourismdatapoints,andIberiatraveltrends

Theanalysisoutlinesactionableimplicationsfortraveloperatorstoconsiderby2030in

preparationforlong-termindustrytrends

1

ExecutiveSummary

Travel’sFoundationsAreGlobalTravelWillDoubleDomesticTravelWillRemain

StrongerThanEverandShiftTowardsAPACtheIndustry’sBackbone

Travel’sstructuralfoundationsarestrongerthanBy2050,travelisexpectedtodoubleto~3.5billioninternationalDomestictravelwillremainthebackboneofthe

ever,supportedbyacceleratingwealthcreation,tripsandreach~$6.0trillionininternationalspend,addingaroundindustry,accountingforover90%ofalltrips.

longerandhealthierlifespans,travelbecominga~$4.2trillionversus2025.APACwillsurpassEuropeastheTripspercapita(domestic+outbound),will

lifestylenecessity,andincreasinglydiversifiedworld’slargestsourcemarket,whileEuropewillremain