未来100强：口腔护理趋势与洞察 2026.docxVIP

ORALCARE

2026

AFOCUSONORALCARETHEFUTURE100

Foreword

Nolongerconinedtotheterritoryofcavitypreventionand

mintyfreshness,themouthhasbecomethenewcenterof

gravityforbeauty,longevityandself-expression.

Aswenavigateayeardefinedbythesearchforresilienceand

meaning,“TheFuture100:2026”revealsthatOralCare

istranscendinghygienetobecomeastatussymbol.InWellbeingstatus(Trend#79globalFuture100report),weseethathealth

istheultimatewealth.Consumersarelookingtotheoral

microbiomeasakeyindicatorofsystemichealth,drivingdemandforBeautylongevitytech(Trend#73globalFuture100report)thatpromisesnotjustaestheticimprovement,butcellularoptimizationandrepair.

Rhythmicbeauty(Trend#59globalFuture100report)suggestsamovetowardoralcareroutinesthatsyncwithnature’scycles–morningritualsthatawakenandeveningprotocolsthatsoothe.

ThisisstarklyvisibleinSleepingbeauty(Trend#56globalFuture100report)thatdemonstratesaconsumerwillingnesstoembraceunglamorousnightlyinterventionsinpursuitofbettersleepand

healthoutcomes.

SpeculativebeautyandSeditiousbeauty(Trends#51and#55

globalFuture100report)arechallengingthetyrannyofthe

“perfect”whiteveneer.Fromdigitalavatarstosubversivephysicaladornmentsliketoothgemsandgrills,themouthisbecoming

acanvasforavant-gardeexpression.

2

Genalphainfluence(Trend#62globalFuture100report)is

reshapingtheaisle,demandingproductsthatareasefficaciousastheyareentertaining.Budget-consciousconsumersofallagesarepracticingTreatonomics(Trend#61globalFuture100report),turningtopremiumtoothpastesandelixirsasaffordable“little

treats”thatprovideadopaminehitwhenlargerluxuriesfeeloutofreach.

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