2026 美妆蓝海机遇：谷歌与抖音趋势洞察.docxVIP

FEBRUARY2026

2026

2026WHITESPACEOPPORTUNITIES:

BEAUTYSIGNALSONGOOGLETIKTOK

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METHODOLOGY

SpateisaninnovativedataplatformthathelpsusersdiscoveranddetecttrendsacrossGoogleSearch,TikTok,andInstagram.TheSpatedashboardanalyzesmorethan900billionsearchsignals,150millionTikTokposts,and50millionInstagrampostsworldwidetoanswerthreecrucialquestionsforthe

consumergoodsindustry:What’sthenextbigtrend?Who’sowningthespace?Andhowshouldyou

positionthetrend?

900billionsearchsignals,150

millionpostsonTikTok,and50

millionInstagramposts

Unsupervisedmachine

learningtoidentifyclusters

Trendsclassi?cationforinsightsandimplications

SPATE’SPROPRIETARYPOPULARITYINDEX

SPATE’SPROPRIETARYPOPULARITYINDEX

WHATISTHEPOPULARITYINDEX?

ThePopularityIndexcombinesdatafromdigitalplatforms—currentlyincluding

Google,TikTok,andInstagram—toshowhowpopularacategoryortrendis.

Forexample,lookingatthegraphontheright,thetrendfor“Toner”intheUSgrewby34.4%overthepastyear.

Theindexmeasureshow“Toner”

comparestoallotherbeautytrendsontheseplatforms.

Itadjustsforgrowthdifferencesoneachplatformtoaccuratelyre?ecttheincreaseinpopularity.

—G—

4ThePopularityIndexfor“Toner”forGoogleSearches,TikTokViewInstagram

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SPATE,SPROPRlETARYPOPULARlTYlNDEX

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WHYDOESITMATTER?

Whichtrendsdrivethe

mostengagement?

Howdotrendsdifferon

GoogIevs.TikTokvs.lnstagram?

What,stheoveraIItrend

heaIthacrosspIatforms?

Discoverthebeautytrendsgainingthemosttractionandshaping

consumerpreferences.

Understandwhichcategoriesand

brandsaremoreprominentonGoogleSearchversusTikTokandInstagram.

Getaholisticviewoftrendsacrossplatforms,empoweringbetter

strategicdecisions.

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TABLEOF1.TheNewOpportunityZones

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